About

AlfadogPR Inc.

360°Dynamic Executive Communications™ is real-time, on-the-spot communications for today’s executive. It’s about covering and anticipating every angle, situation and potential threat. We’ll help you develop your own style – one that best suits your personality and improves your effectiveness in communicating your business objectives. We’ll do it by providing you with one-to-one confidential counsel based on experience and knowledge of both strategic and tactical elements of communications.

Our clients are C-level executives and board members who want to develop strategic communications content, articulate business challenges, personalize their delivery, and know how to take advantage of both traditional and social media. Please contact me if you have an urgent communications need. I can help whether it’s communicating with employees, shareholders, the media or other key stakeholders.

Biography

Peter Janecek has 25 years of experience in journalism and corporate public relations. He launched the consulting practice in 2004, focusing primarily on integrated marketing communications and working closely with senior executives to provide positioning and content for corporate websites. Since October of 2008, the executive communication practice has expanded, becoming the central focus of our practice. Prior to starting the consultancy, Peter was senior vice-president and partner with Fleishman-Hillard Canada, leading the firm’s Technology and B2B practice.

He has provided strategic counsel to senior executives and worked with global companies including AGFA, Avanade, Booz Allen Hamilton (Europe), BCE, Bell Canada, Bell Mobility, JD Edwards, SMTC Corporation, Sybase, Sybase iAnywhere and Intuit. Before joining Fleishman-Hillard, Peter was Director of the Press Office at Nortel Networks.

He has also held senior positions with other high-tech companies. Peter began his communications career as a producer for CanadaAM program and the CTV National News, producing stories from the field in the UK and the US. He graduated with a BA from the University of Toronto, studying international relations and economics, and also has an Honours BA in film from York University.

The Blog

I started this blog to initiate conversations about current events and trends that impact executive communications. I hope that you will offer your opinions and arguments so we can help each other to better serve our stakeholders or clients. We reserve the right to exclude ad hominem and offensive arguments.